Social Media Strategy Development and Planning
Social media websites have truly drawn the masses into the Internet like never before. Sites such as Facebook, Twitter, Youtube, Myspace, Pinterest, or any other website for that matter that allows interaction and sharing of content, are classified as social networking websites.
These social networking websites began as a socializing platform for online users with common interests. Users then began interacting on the internet, sharing information, publicizing products/services on a small scale, and at this point, Social Media became globally popular.
Who could predict that tweets and updates would turn into a billion dollar industry? It’s true. The new era of social media has gotten the world interacting, socializing, marketing, and branding by the means of social networking websites.
- Reach: By using social networking sites, you are instantly connected to millions of users who get to know about your brand/product/service. You have the freedom of streaming who you wish to target.
- Branding: Unlike offline branding, you can instantly update content and interact to give the users live updates of your product/services. With creative social media marketing strategies, you can target masses with just one click. Browse through social networking sites and you might be shocked to see the biggest brands across the globe are racing for social media marketing.
- Interaction: Web 2.0 is a great platform to interact with your target audience and current users. Not only to get authentic and prompt feedback but also get know in depth who your consumers are. Being interactive across social networking sites also helps you understand what your competitors are up to which allows you the option of altering your marketing plans instantly.
- Relatively Low Cost: Just like several other internet marketing tools, Social Media Marketing campaigns are custom tailored as per your business, reach, and budget. Even with low investments, you can target a large number of online users. Thus, not only is social media marketing cost effective, but also it multiplies your investments and establish better and authentic results.
To let Rook Interactive help build your Social Media Strategy, click here to contact us today.