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Rook Interactive

Social Media Strategy

Creating your Business Facebook Image

With more than 845 million active users, the Facebook population has grown to the size of several large countries. In fact, odds are that you’re a Facebook user, perhaps using it to keep in touch with family and friends, with a dash of business thrown in for good measure.
Facebook’s mission is to make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.What this means, is that you also have to consider the impact having a good Facebook Business image can have on your business.

Do NOT ignore the fastest growing segment of your customer base.

If you’re a business owner, you really need to set up a Fan Page, or else you risk being left behind as more businesses shift to this new audience and medium. Facebook Pages are different than profiles. You have a profile for you, Jane Doe, but your business can’t have a profile — it can have a Page. A Page is a place to house all the pertinent information about your company. They’re so useful because you can include everything that relates to your business in one place with a built-in potential audience.
Rook Interactive works with you to help establish your company presence in the Facebook world - and embrace both this audience of visitors, and to help you target your marketing efforts within this new world. This includes the development of your detailed Business Facebook Timeline - showing the development of your company, how it continually interacts with the public, ties back to your company website, phones, and business location. It provides information about your products and services, answers questions, provides inexpensive wide reaching product announcements, allows you to broadcast news and events for your business - all from a single posting point.
Now, more than ever, it is important to have the RIGHT image in this new market - and we want to help you, by giving the benefits of our experience working within this exciting design medium. Let us help you by creating static HTML pages within Facebook, allowing clients to signup for newsletters, and offer your products directly for sale within the Facebook platform. To see how we do this, or to request help with your setup, click here.