Creating your Brand, Logo, and Business Identity
Many people believe a logo or brand only consists of a few elements – some colors, some fonts, a image, a slogan and maybe some music added in too. In reality, it is much more complicated than that. You might say that a brand is a ‘business identity’.
The fundamental idea and core concept behind having a ‘business identity’ is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole.
It is the consistency of this core idea that makes up the company, driving it, showing what it stands for, what it believes in and why they exist. It is not purely some colors, some typefaces, a logo and a slogan.
In today's digital world, that image is even more important - you need to have exact images and image control over your logo or brand. While in the past, having a hand drawn image may have worked, customer expectations have now also evolved - and it reflects on you if your logo is dated, or if you cannot present it properly. Rook Interactive can help you modernize your look, and get your art in razor sharp detail images, regardless of size. Or if you want make a complete change, we can help you create a completely new look and image - by talking with you and working with a variety of styles from our design team. Team is the key word here - you should not have get stuck with what a single designer tries to show you. You should have the ability to chose from a variety of looks and styles, from a TEAM of designers with different viewpoints - and then combine, mix, match, and have unlimited revisions until the work is completed. This process should also be reasonable - affordable, and available to even the smallest Mom and Pop operated business in today's market.
Having your Identity Art, Logos, Font and images - The Rook Identity CD
If Rook Interactive is chosen to develop your new brand and identity, once the revisions are completed, and the final logos and imaging are selected, we give the Client a CD with all types of the original images and logos - grayscale, black and white, full color, scalable, layered, as well the exact colors chosen, and the fonts used in the makeup of the logo. This is the client's permanent copy of the identity work performed, and belongs to the client alone - no clipart, all original imaging, that can be submitted for copyright and trademark. Yet another way, that Rook Interactive is different - you are not a hostage to us for your art - it is yours. And if you are interested in letting us help you with this process, begin by clicking here.